Unleashed, a Boston-based technology company best known for TaxiFareFinder, has released its latest product – RideGuru, which brings transparency to the rideshare and ridehail markets, according to the company.

RideGuru’s primary feature is its comparison fare calculator. When to and from locations are entered, RideGuru will calculate and display fare estimates for a multitude of ride options, enabling comparison shopping for the end users. It’s able to provide estimates for all possible rideshare and taxi options for a given trip, complete with a breakdown of the potential fares. Each estimate gets a “fare card”, and users can narrow down the cards by using filters specifying the number of passengers and selecting between the luxury and economy experience.

There are other calculators in the market that have attempted to provide similar comparative information, but they are being shut down by Uber and Lyft for violating their application program interface (API) terms of service. RideGuru is different. Using the same technology and algorithm that the company created for TaxiFareFinder.com, RideGuru can derive fare estimates without the use of external APIs. This means that it is not reliant on rideshare companies providing the estimates. To provide accurate and trustworthy fares, RideGuru keeps a database of thousands of rates, and the algorithm is continuously optimized by real fares provided by users and drivers. This ensures RideGuru’s estimates are as accurate as possible.

“The innovation that rideshare and ridehail companies brought to the market is very impressive. While many welcome its emergence, it is also disruptive in a way, as it forced fast transitions to the market and left a lot of uncertainty and confusion among the consumers,” said Ippei Takahashi, CEO/President of Unleashed. “For example, the fare and payout structures can be complex, and the rules and regulations can be vague. Our mission is to bring transparency to the market by providing useful tools and informative resources, and through connecting people with rideshare experts.”

RideGuru is making waves as the Expedia of ride-hailing services. It supports a vast number of major rideshare companies, such as Uber, Lyft, Curb, Ola, Didi Chuxing, taxis and more, and the list extends across over 70 countries.

In order to provide unfiltered information and industry knowledge to the public, RideGuru is hosting a Q&A platform called, “Ask a Guru.” Rideshare consumers are connected with industry experts and questions will be answered by real insiders, such as drivers, travel authorities, and representatives from service providers. RideGuru has partnered with Harry Campbell, also known as “The Rideshare Guy,” who will be directly interacting with the visitors. Campbell is eager to spread his expertise through RideGuru, stating, “My goal is to answer any question you might have about the world of rideshare. Whether you're an experienced veteran of Uber or just heard about it for the first time today, I'm here to help.”

Once a user finds their desired ride, they can simply sign up and/or hail the car straight from the site for most of the ridehail services. The user, if interested, can also view the driver take-home pay as a part of the fare breakdown. This feature gives the public an idea of how much is going to the driver and how much is going to the ridehail companies.

RideGuru strives to become a community and platform for all information pertaining to the ridehailing industry.

The stakes are high. Uber claims 40 million monthly active riders while Lyft, its closest U.S. competitor, serves more than three million active riders.

Internationally, China’s Didi Chuxing is the big player, claiming almost 90 percent of the China ride-hailing market. Didi provides 20 million rides daily, three times that of all other ride-sharing companies in the world combined.