Michael Pelletz, a former Uber driver, recognized the inherent danger women face when using popular ride-sharing services, with drivers using their personal cars to transport passengers.

safeher womens rideshare service

Worried about the safety of his wife and daughters, Pelletz came up with the idea of Chariot for Women (CFW), a Boston area ride-share service that features women drivers who will serve a female ridership.

The service will provide rides to women and boys and girls under the age of 13. The service will include a safety code for riders to confirm their driver is the one they summoned.

In January of this year, Pelletz was pushed out of his full-time job and decided to parlay his Uber experience into a new company.

A woman-owned company, CFW says it uses the safest practices to give the most secure and fun rideshare experience in the industry, driven by women, for women. Drivers are thoroughly background checked before they can ever accept passengers.

The app is built for safety. Every time the driver starts her day, she has to answer a random security question that changes daily to ensure her identity. When the passenger requests a ride, a safe word pops up on the driver and passenger’s phone. If the driver says the correct word, the ride may begin. If the driver doesn’t have the same safe word, the passenger then knows immediately that something is amiss.

CFW passengers get to see a picture of their driver, car make and license plate number every time they are picked up by a CFW driver. The app has adapted the model of real-time GPS tracing and maps, so they will know exactly when their driver will arrive, rather than standing on a corner waiting for a taxi.

The company will try to give back to the community, pledging that two percent of every fare will be donated to women-based charities

Pelletz says the company will feature 10 local and national charities on its app every month, giving passengers the choice of which charity will get their two percent.

Kelly Pelletz, who serves as CFW’s president, believes the new company can fill a need in the ride-share landscape.

“Here we are today, beginning a new rideshare revolution with greater purpose. My heart and intuition tell me that Chariot for Women was meant to be. This is why the charity portion of our business was born; it’s in my heart. I love to help people, and it is my hope that this expression of compassion will empower everyone to be their highest selves,” she said.

With passenger safety at the core of the company, CFW is using the Safer Places program for driver background checks — it's known for being strict — and all drivers must pass Massachusetts’s Criminal Offender Record Information (CORI) check, which is used at daycare centers and preschools in the state.

CFW, set to launch this month, could face legal action of male drivers or passengers are denied working for or using the service.

According to the Boston Globe, the Massachusetts attorney general has yet to weigh in on the legality of a women-only service but an employment law specialist, Joseph Sulman, told the newspaper that the new company could have a civil rights problem on its hands if men are denied access.

Boston-area attorney Dahlia C. Rudavsky told the Globe that it would be fine to advertise the service specifically to women, but that's where the line would need to be drawn. "But if a company goes further and refuses to pick up a man, I think they’d potentially run into legal trouble," she said.

“We’re doing this because there is such inequality when it comes to security that afflicts driver and rider due to gender,” said Pelletz. “Women are across the world the ones being harassed and assaulted by male drivers. In my eight months as an Uber driver, I didn’t hear any negative feedback from men.”

Pelletz said he hopes CFW will start a trend.

“Our goal is that in five years, we want this issue to not even be an issue anymore,” said Pelletz. “We hope other rideshare companies follow in our footsteps to make it safer. Right now, that safety is not happening.”